Work

Built, shipped, running.

First, the CRM and dialer I built for FreshKey, the company I co-own. Then live client builds: roofing, real estate, therapy, continuing education, wine tours, a yoga studio, and a college football database covering 54,078 games. Every client card opens the real site. What goes into one is set out in the four services behind these builds.

Featured · Company I co-own · I built its systems

FreshKey CRM + dialer

FreshKey is a wholesale real estate company I co-own. It was paying per seat, every month, for a CRM and a dialer. I designed and built the replacement myself: lead intake, skip tracing, Do Not Call suppression, a dialable queue, and click to call, all on software we own outright. The first production import was 1,001 records. The system cut that to 284 people we were actually allowed to call, before anyone picked up a phone.

Built for: FreshKey, my own company
Replaced: Per-seat CRM + dialer
Role: Design, build, deploy, solo
Stack: React · Supabase · Netlify · Twilio
Status: In production, 3 seats
Year: 2026

FreshKey CRM · lead intake · first production import2026

Import
Raw lead file, straight from the list provider
1,001rows
Skip trace
Phone numbers appended and verified
No reachable number
Removed — nothing to dial
−174removed
DNC scrub
Removed — suppressed against the federal Do Not Call registry
−429removed
Dialable queue
What the team actually calls
284contacts

Seventy-two percent of a purchased list was unusable. The system finds that out before anyone picks up a phone — not after a compliance problem.

How a replacement works

LPC Supervisor Courses homepage: a deep navy hero over a mountain photograph headed “Board-Approved LPC Supervisor CE for Texas, Florida and Oklahoma”, with Student Portal and View Courses buttons.

Continuing Education · Texas

LPC Supervisor Courses

A marketing site and a full course platform behind it. Students pay through Stripe, get an account, work through the training, and download a certificate with their name on it when they pass.

React
Supabase
Stripe
Auth + Student Portal

lpcsupervisorcourses.com

423 Roofing & Construction homepage: a darkened photograph of a crew re-roofing a house behind the headline “Roofs built to last. Built on integrity.”, with a phone number and a free-estimate button.

Roofing Contractor · Denton, TX

423 Roofing & Construction

A roofing company that had been sending leads to a phone number on a business card. Rebuilt as a dark spec-sheet layout with six service categories, a work gallery, and a free-estimate form that routes straight to the owner.

Static Build
Estimate Form
Local SEO

423-roofing.com

Front Porch Sports homepage: a college football rivalry database headed “Every rivalry. Every era.”, with a Compare Teams panel returning a head-to-head record and a year-range slider running 1887 to 2025.

Sports Data · National

Front Porch Sports

A college football rivalry database covering 54,078 games from 1887 to 2025. Pick any two programs and it returns the head-to-head record, filtered by era — all-time, last ten years, BCS, CFP.

React
Query Engine
54k-Record Dataset

frontporchsports.com

Tricia Gonzales homepage: a black-and-white photograph of a horse and rider at dusk behind a serif name lockup, labelled Dallas–Fort Worth real estate advisor, with a Book a Consultation button.

Real Estate · DFW

Tricia Gonzales

A realtor whose brand lived entirely inside a brokerage template. Rebuilt monochrome and type-led so the listings and the person are the only things on the page.

React
GSAP
Lenis

triciagonzales.com

Alicia Badashian Counseling homepage: a warm cream layout headed “Therapy for high-achieving women who are quietly running on empty”, beside a portrait of the therapist, over Southlake, TX and EMDR details.

Therapy Practice · Southlake, TX

Alicia Badashian Counseling

A private therapy practice that needed to feel calm before it read a single word. Slow, deliberate motion, one location card, and structured data so it shows up correctly in local search.

GSAP
Lenis
Local Schema

aliciabadashiancounseling.com

Wine Tours · North Texas

Red River Rides

A North Texas winery tour operator. Gold on near-black, tour routes laid out as an itinerary rather than a service grid, built to convert group bookings.

Static Build
GSAP
Booking Flow

redriverrides.com

Yoga By Kymber homepage: a class with arms raised behind the headline “Slow flow yoga, grounded in the body.”, with Denton, TX and online class details and a Contact Now button.

Wellness Studio · Texas

Yoga By Kymber

A yoga instructor running her schedule through social media DMs. Now a real site with class information and a booking enquiry form that captures the details before the conversation starts.

React
GSAP
Lenis
Forms

yogabykymber.com

In their words.

Client notes

[TODO KEATON: real client quote]
[TODO KEATON: client name]
[TODO KEATON: business name and city]
[TODO KEATON: real client quote]
[TODO KEATON: client name]
[TODO KEATON: business name and city]
[TODO KEATON: real client quote]
[TODO KEATON: client name]
[TODO KEATON: business name and city]

Your turn

Want one of these?

Tell me what the business does and where the current site is losing you work. If I'm not the right fit I'll say so.

Start a build Text 817.941.6754

FreshKey CRM + dialer

Import

Skip trace

No reachable number

DNC scrub

Dialable queue