I build the softwaresmall businessesare told to rent.
I'm Keaton Hargett. I build AI automation, AI agents, and custom internal software for small businesses — the kind you own outright instead of paying for by the seat, forever. You work with the person who builds it, start to finish.
- 51+
- businesses helped
- One
- person — design, build, deploy
- 1,001 → 284
- leads scrubbed to dialable
- $0
- per-seat licence on software you own
Worked with
Brands and organizations I've worked with along the way.
You don't own the software your business runs on.
Every month you pay for seats. Add a person, pay more. Renew, pay more again. And the tool still does eighty percent of what you actually need, because it was built for ten thousand other companies at the same time.
There is another option that almost nobody offers small businesses: have the twenty percent that matters built once, and own it. No licence. No seat count. No renewal letter.
I did exactly this for FreshKey, the wholesale real-estate company I co-own — a CRM and cold-call dialer replacing a per-seat stack, built to our own process. It is the clearest example I have of what this work is, which is why I am showing my own company's books rather than a client's.
How a replacement works- Year 1
- $6,300
- Year 2
- $12,600
- Year 3
- $18,900
Rented, 36 months
$0
Three seats of Salesforce Sales Cloud Enterprise at $175 per user per month, list price.
Owned, 36 months
$0
Per-seat licence, forever. FreshKey's runs on infrastructure that costs nothing at its volume. Calls are metered by usage, not by headcount.
The build is a one-time cost, quoted per project. The point is the shape of the two lines: one of them never stops. Salesforce pricing checked July 2026. Owned line shows licence cost only.
Every one of theseis somebody's business.
01LPC Supervisor Courses
A marketing site and a full course platform behind it. Students pay through Stripe, get an account, work through the training, and download a certificate with their name on it when they pass.
lpcsupervisorcourses.com
02423 Roofing & Construction
A roofing company that had been sending leads to a phone number on a business card. Rebuilt as a dark spec-sheet layout with six service categories, a work gallery, and a free-estimate form that routes straight to the owner.
423-roofing.com
03Front Porch Sports
A college football rivalry database covering 54,078 games from 1887 to 2025. Pick any two programs and it returns the head-to-head record, filtered by era — all-time, last ten years, BCS, CFP.
frontporchsports.com
04Tricia Gonzales
A realtor whose brand lived entirely inside a brokerage template. Rebuilt monochrome and type-led so the listings and the person are the only things on the page.
triciagonzales.com
05Alicia Badashian Counseling
A private therapy practice that needed to feel calm before it read a single word. Slow, deliberate motion, one location card, and structured data so it shows up correctly in local search.
aliciabadashiancounseling.com
06Red River Rides
A North Texas winery tour operator. Gold on near-black, tour routes laid out as an itinerary rather than a service grid, built to convert group bookings.
redriverrides.com
07Yoga By Kymber
A yoga instructor running her schedule through social media DMs. Now a real site with class information and a booking enquiry form that captures the details before the conversation starts.
yogabykymber.com
- Every build, in detail
Four things. All of them built, not configured.
Services
A lead list is mostly people you are not allowed to call.
FreshKey buys wholesale real-estate lead lists. The first production import was 1,001 records. After skip tracing, removing everyone with no reachable number, and suppressing every number on the federal Do Not Call registry, 284 were left. The system works that out automatically, before anyone dials — because the alternative is finding out from a complaint.
- Built for
- FreshKey — my own company
- Replaced
- Per-seat CRM + dialer
- Role
- Design, build, deploy — solo
- Stack
- React · Supabase · Netlify · Twilio
- Status
- In production, 3 seats
- Year
- 2026
Import
Raw lead file, straight from the list provider
1,001rows
Skip trace
Phone numbers appended and verified
No reachable number
Removed — nothing to dial
−174removed
DNC scrub
Removed — suppressed against the federal Do Not Call registry
−429removed
Dialable queue
What the team actually calls
284contacts
Seventy-two percent of a purchased list was unusable. The system finds that out before anyone picks up a phone — not after a compliance problem.
You are nothiring an agency.You are hiring me.
I went to Oklahoma State. I have spent the years since building things for people who needed them to work on Monday — sports media, then software, now AI systems for small businesses that were quietly paying four figures a month to rent tools they will never own.
There is no account manager here. No handoff to a junior. When you send a question, the person who wrote the code answers it. That is the whole product, and it is the reason the work ships as fast as it does.
If that is the kind of person you want on the other end of this, we will get along fine.
No account managers. No handoffs.
Most AI agencies put a salesperson in front of you and a subcontractor behind them. Here you talk to the person who writes the code, scopes the build, and answers the phone afterwards. That is the whole pitch.